Not a signed artist? No problem

There are hundreds of independent artists and we all need to focus on one thing: winning new fans! Yes, even more than money, we need people to listen to us and tell their friends about the awesome new band they discovered. Putting our music Spotify it is a critical step in this process.

Unless you’ve been living on Cloud 9, you’ve heard of Spotify and its “freemium” service. You’ve also heard how Spotify has taken the social network by storm. Every time one of my friends listens to a song, it appears on my Spotify, Facebook, Twitter and any other social account I have; ex: “Hey! Nicklas just joined Spotify and listened to Weasel …” You get the idea.

So even though the amount of money you make per stream (per watch) is less than a penny, the potential for exposure is worth it. And luckily for indie artists like you, it’s pretty easy to get your music onto Spotify.

At this point, you may have signed with a tag. If so, your music may already be on Spotify. If not, call your representative and ask if they have uploaded their music to the service. If they haven’t and you want them too, give the order! (in a nice way). Also, make sure they send Spotify your press kit loaded with a bio, photos, contact information, and anything else that makes you stand out. Simple enough, right?

If you are an unsigned artist, that’s fine because there are so many ways to upload your music without a tag. However, Spotify cannot negotiate with you directly. Why not? I am sure it is one of the stipulations of your agreement with the majors. But the solution is still quite simple. You must choose a distributor like Tunecore, CDBaby or DittoMusic. I wrote a review of these distributors so you can save some time and keep rehearsing.

Once you’ve created an account with a distributor or signed a label agreement, your music will be uploaded to Spotify within 4-6 weeks. But there is still work to be done, which leads us to:

—————————->Promote your music!<-----------------------------------

Spotify doesn’t always get your awesome press kit, so just as an endorsement, create a profile on allmusic.com. Spotify will look for you there if they don’t get a bio.

Now that the whole tedious thing is over, it’s time for your fans to know that Spotify will be showing your songs soon! Create cool promotional posts on Facebook, Twitter, and MySpace. Make a promotional video for your YouTube channel. I just had a great idea: write a song just for your Spotify release and connect it to your posts. Example: “I can’t wait to see our fans on Spotify. We’ve recorded a song just for you! It’s coming to your Spotify account soon!” The fans will eat it!

Okay, there are still a couple of tedious things to accomplish. No site is complete without clickable logos. Once your music is on Spotify, download the service logo at iconfinder.com. Next, find your band’s profile on Spotify (several options will appear, including “Top Hit, Tracks, Playlists” … you want to select the link under “Artist”). While hovering over your artist profile, right-click and select “Copy Spotify URI.” Lastly, combine the URI with the Spotify logo by adding it to the side wall of your website or blog by creating an “image widget”.

Another hot promotion that you can use for Spotify is the “Spotify Play Button”. This feature allows you to post songs on your website and blog. First, right-click on any song, album, or playlist on Spotify that you want to promote and once again select “Copy Spotify URI.”

As an example, let’s post this URI on your blog. Open your blog, write something for your hungry fans in html mode: (“We know you want a sneak peek of our next album. Here’s the first track for you! Share it with your friends!”). Then post the link and add a greeting.

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