Defining WEB 2.0 as a series of building blocks is not really possible. However, it is possible to point out some common factors that exist in most of the “virtual funds” of the new website.

Here are three key features of WEB 2.0. These are perhaps the most important for someone looking to market their own ideas on the web. These methods are the ones that you, as the end user, can use to get your message across more effectively.

1 – Labels. Think of these as keywords. Words that a search engine will retrieve and use to understand what a particular web page is about. Labels are vital. A match between tags and content can be a disaster!

2 – Collaboration. Get together on a simple topic or work as a team to solve a problem. Collaboration is a key factor on the Internet now. Increased bandwidth and more stable connections have helped, but software applications that allow a website to have many contributors organized in a cohesive structure working toward the same goal are now widespread. Even to the extent of “user-generated content” for your own microsites.

3 – Syndication. If your message is good, clear, and unique, others may want to spread your message for you. Simple content platforms like WordPress offer syndication at the push of a button.

A great benefit both for the original author, who sees his message spread to a wider audience. And the union itself that benefits “by proxy” by having this much-sought-after information on its site or domain.

Of course, WEB 2.0 has helped to greatly increase the number of people on the Internet.

The difficult task is to convince them that they should take the time to listen to their own message.

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