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As a home business owner or someone thinking of starting a home business venture, you know how important a good website is to your business growth and continued success. A well structured and informative website is essential to be competitive and to develop and maintain good relationships with your customers. However, your efforts do not end with the development and launch of the website. You must use good website promotion techniques to make your site stand out. Below are three necessary website promotion techniques.
Website promotion is the ongoing process of promoting and attracting visitors to your website. It includes techniques such as web content development, search engine optimization, and search engine submission. Most promotional strategies are not complicated and are easily implemented. Others need more technical skills, but you can learn them later with a little time and effort.
One technique, search engine submission, is to directly submit your website to major Internet Service Providers such as Google, Yahoo, MSN, etc. Primarily, you would use search engine submission to add a new website and update a web page or website. The major search engines will eventually find your website without submitting it, but many webmasters believe it makes the process easier and faster. Most of your traffic will likely come from search engine clicks, so you want to make sure you list your site on popular search engines. Major search engines have a page designed to submit your site. Once submitted, it takes a few days for it to show up in searches.
Another technique to promote your site is to advertise your website in as many ways as possible. Advertising opportunities abound. Here are some:
- Advertise on Internet message boards, discussion forums, and online communities.
- Put your URL on everything related to your business: letterheads, business cards, flyers, etc.
- Use a blog to gain followers and get useful information and feedback from potential customers.
- Use reciprocal banner ads like 123Banners.
- Build business partnerships with companies that offer complementary products.
- Write ezines about your business, products, and services.
One of the most important strategies to promote your website is search engine optimization. It is important that your site appears in the top ten results in a search to get the desired traffic. Use SEO strategies such as effective keywords, their placement and density, the structure of your pages, and links from quality sources.
There are many other website promotion techniques, but these are the most basic and important ones to put into practice at first. There are many resources online for honing your site’s ability to attract visitors to your website. Start with the basics, and as you become more knowledgeable and comfortable with the various processes, expand your repertoire to include more complicated strategies. Your success as an online entrepreneur depends on your ability to attract visitors to your website.