Lego has been a feature of many children’s toy boxes for many years and more than a few parents have discovered how painful stepping on a lost brick can be. But why has such a simple toy lasted so long?
Today, Lego sets come in many different types, as well as the standard big box of bricks. Now you can get Star Wars sets and city sets, to mention just a few, and that’s probably the first reason this toy has managed to stay at the top of its game.
Lego was first made in 1949 and the now famous interlocking bricks were originally called “Automatic Binding Bricks”. The first bricks were not very versatile and did not fit together very well. The modern brick style was first produced in 1958 and the basic interlocking brick design has not changed since then.
Even though the toy is now over 50 years old, Lego has managed to keep the brand up-to-date and relevant by keeping up to date. Many of the sets that are for sale today are related to movies, such as Star Wars or Batman. So while the modest little plastic bricks will no doubt end up loose in the toy box like they always have, they start life as part of an exciting and updated action figure set.
However, unlike normal action figure sets, bricks can be used to create anything. So while a Harry Potter figure can be discarded once the Wizards are no longer cool, a Harry Potter Lego set can still transform into Power Rangers, Transformers, or whatever else might be popular at the time.
In fact, most instructions for assemblies are likely to be lost forever after the first build. After that, a child’s imagination begins to run free and they begin to create their own robots, spaceships, and jet planes. And of course, parents are just waiting for an excuse to hit the rug and help out with construction projects, too.
Today Lego is a multi-million dollar company spanning theme parks, retail stores, and movies like The Lego Batman Movie, recently released. All of which help keep the building blocks modern and relevant.
The other thing that helps keep Lego relevant is that it is neither a toy for boys nor for girls. Those little plastic blocks will work just as well as a dollhouse, a fortress, or a tank. These blocks are also durable, so they can be passed from one child to another, or even from one generation to the next.
Best of all, you can spend hours creating a masterpiece and then smash it and start over. There is no play with glue or paint and each piece can be reused in another model.
So why is Lego still so popular? Because a set can start as one thing and then turn into anything you can think of. While the sets may have become more complex and the figures have become more detailed, Lego’s basic premise is that you assemble it however you want, over and over again. Who could get bored with it?