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Social media has become a selling force for the marketing world and marketers are taking advantage of it. A recent survey shows that around 75% of buying and selling decisions are made through social media reviews in one form or another. Even the way we do business and maintain customer relationships has changed dramatically in recent years due to social media. The traditional way of selling both online and offline has changed from email marketing, networking, phone calls, and face-to-face discussions to almost complete selling on social media. That being said, it doesn’t mean that our traditional ways of selling are no longer good or in use, but rather that we make better use of them by combining social media selling data and experiments to increase sales using social media.
Increased sales through social media
Social selling is a simple yet tactical way to reach your audience based on their demographics and at the right time through the right source, based on the most popular social media channel your local or global audience is using at any given time. By using your networks correctly on LinkedIn, Google+, Twitter, and other social networks, you’ll be able to easily identify potential leads, then gain intelligence about your audience’s needs and challenges, and then leverage this insight. This valuable information will allow you to strike up a conversation that will give you the opportunity to email them, call them, or even meet them in person and present your offers. It’s no news that the power of social media helps marketers discover new sales opportunities and also develop existing business relationships that lead to increased sales through social media.
To be successful on social media, you need to plan properly, set a clear strategy, put in some time and work hard before you even think about being successful in social media sales. Below are some of the best tips every sales rep should follow to succeed on social media.
1. Defined your Brand or Products/Services
Before you even start anything on social media, you as an individual or group must first define your brand, products, and services. This means that how do you want to be seen as a brand? Is it that you have the best quality products with the lowest cost or do you offer the fastest and most efficient services within your niche? Do you want your audience to see you as the best team or group of experts in a particular field? everything has to be defined first. By doing this, you will determine how you want to be perceived in the eyes of your audience, and you will also know the correct social media font you will need to use.
2. Create and complete your social media profiles
After defining your brand and having a complete understanding of how you want to be perceived in the media among your audience and potential customers, the next thing you need to do is create attracted accounts on all the social media platforms within your reach. Be it Facebook, Twitter, Pinterest, Instagram and also create and update your LinkedIn profile. Connect your site to all of the social sites listed above and not to the LinkedIn company page. Make sure you don’t have prior information on those pages that could damage your brand and create controversy among your visitors and potential customers. These social media pages represent your brand, products, and services to a great extent and should be kept clean and filled with information that uniquely appeals to customers.
3. Identify your target audience and go after it
There are so many ways to search for your target audience on social media these days. You easily know them by what they like, their subscriptions, what they share and watch on a daily basis. Another way to find your audience is through LinkedIn. LinkedIn is a great tool for this because it allows you to search for people based on their demographics, such as by their titles, regions, specific departments, companies, industries, and more. The same can be done with Twitter and now with updated Facebook posts to target a specific audience to increase engagement. You can also find your potential customers through your competitors’ fan pages and make attempts to empower them in ways I won’t discuss here. In case you need more information on this, please email or contact the administrator of this post.
4. Build your social network with your target audience
After you know who your target audience is on those social networks, start building your network with the people you know by inviting them to like and share your pages. Chances are good those people know who you want to sell to and be sure to add everyone from your past and present workplaces, your family and friends and encourage them to share your information among their friends. This will surely make your pages attract new members and thus the growth will continue. Make good use of Facebook, Twitter, LinkedIn and Google+ to start this process.
5. Identify the platforms your audience uses
Knowing the social media platforms your target audience is on regularly will go a long way in helping you target and drive them to your pages on the same social media channels. You need to understand where your target audience spends most of their time, discuss their challenges, and share information on topics that interest them. Once you identify those platforms, join the groups and subscribe to those platforms. There are chances that you will meet much of your target audience there and convert them into your fans and subscribers. You would do better if you spend more time on those social platforms where your audience spends most of their time. This will lead to more subscribers and leads that you would keep forever.
6. Increase sales using social networks
Learn and monitor your leads on those social media platforms
Some tools like Tweetdeck, Hootsuite, and Google Alerts are just a great piece of software that can help you monitor in real time what your potential customers are talking about online, allowing you to quickly respond to them in a timely manner. Your target audience continually shares information on social networking sites like Facebook, LinkedIn, Twitter, Google+ and more, which send messages about what their needs and wants are. Sometimes even updating your profile can review what your needs are at once. Knowing all of this will give you a great idea of what to create and how to target them based on their behavior on social media.
7. Offer objective and valuable content that impresses and engages your audience
Now that you’ve defined your brand, created and improved your social media profiles, identified your target audience and where they spend most of their time on social media platforms, started building your social network, and started learning more about your target audience, the next challenge will be to start delivering great information about your products, services, and brand. This will help you build trust and establish yourself as an expert in a particular field. these days he needs to share specific valuable information with his potential customers in the form of quality content using the different social media platforms they use and also make sure that this content is delivered to them at the right time and through the right source.