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We’ve been hearing a lot about digital marketing these days and how having one is an absolute must for any business. Just as Internet users are growing by the minute, new and traditional business owners and brand managers are now exploring opportunities online by running a digital marketing campaign. With this exploration of online opportunities comes the basic question on the minds of business owners, brand managers and the like: What is digital marketing?
Here comes the hard part: there are so many sets of information available online that it has become quite a challenge to sift through good and accurate definitions, let alone to come up with a complete and substantial definition. In fact, when you type the phrase “Digital Marketing” into Google, you’ll see around 504,000,000 results. That would mean millions of different interpretations and definitions on the same subject.
A good number of blogs and websites would say that digital marketing or online marketing is a type of marketing and sales approach that invokes the use of popular and authoritative online channels and websites like Facebook, Twitter, LinkedIn, etc. in promoting a product or service; Such an approach increases the traffic and popularity of your website and ultimately your business. Therefore, online marketing, as others would say, is the type of marketing that allows a business to reach a massive audience in the shortest amount of time using popular online platforms.
In addition to appearing on popular social media pages, others closely associate online marketing with a dominant online presence. A dominant online presence is usually determined by the rank of the web page in the popular search engine results page (SERP), this approach is known as search engine optimization.
On the other hand, other professionals focus on the “ends” or the result of the campaign when defining digital marketing. They say it’s one of the most convenient ways to measure online sales and convert website visitors. Due to the technology involved, business owners can easily measure how they rank with their target consumers. A host of software and services (free or paid) are offered to accurately measure website visits, unique page views, likes, shares, comments, tweets, and even sales. Thanks to the Internet, online business owners can now conveniently measure their reach in detail, to know if a campaign is working as planned.
While all of the above explanations are correct, each is just one aspect of a larger, more complete definition:
We define digital marketing as a branch of marketing that makes use of integrated digital technologies to deliver targeted and measurable communication with the ultimate goal of acquiring and building relationships with new and existing customers.
If you carefully analyze the definition above, you will find that every word used is indispensable in determining the true essence of digital marketing. Through integrated digital technologies, companies can promote their campaigns and reach the masses with just a couple of clicks. The advancement of technology, the way people react to and use it at an incredibly fast rate, and a company’s ability to adjust and adapt to the way technology changes the marketing landscape connects the company with its consumers. like never before.
This type of marketing campaign should be integrated in such a way that multiple avenues are used harmoniously to work towards one goal: reaching and communicating with a “target” online market. With the opportunity to engage and build a strong relationship with consumers being the most important benefit of running a digital marketing campaign, businesses can now engage and connect with consumers in real time.