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Linking is one of the most important factors in any search engine marketing strategy. In fact, you’re better off spending your time acquiring inbound links than submitting your site to search engines.
Linking isn’t just about search engines and be sure to remember that, it adds relevance and value to your site because it shows your reader that you’ve considered the topic and agree or disagree with others in your field. Linking in this way is more or less similar to posting references to other people’s work.
Indeed, it has been argued that by placing their materials on the Internet (without expressly stating their objection to external links), copyright owners grant “implied licenses to other users to link to them.” As World Wide Web founder Tim Berners-Lee points out, there’s no reason to have to ask permission to link to other documents. Sites still need backlinks to rank high in SERPs. (A search engine results page, or SERP, is the list of web pages returned by a search engine in response to a keyword query.)
An important method of rapid link development for search engine optimization or website promotion services is to buy quality links. This is a very expensive method and I don’t recommend it unless you have very deep pockets. However, you may not have an alternative to building quality quick links unless you can offer high-value information on your website so that people don’t mind adding a link to your site.
Search engines, particularly Google, use link popularity to help evaluate and rank your website. Link popularity refers to the number, quality, and relevance of inbound links from other websites to yours. they recognize the number of incoming links in their algorithm that determines placement rankings, they also look for quality, for example. page rank, the more links a website has, the better, but I think quality is more important than quantity. which may explain why you may appear on page 10 while your competitor appears on page 1. The more page rank a linking page has, the more authority it gives it. If you use a reciprocal linking service you are probably wasting your time, the sites you link to are also on too wide a range of topics to have any relevance or authority.
Another factor to consider is deep linking, where the inbound link goes directly to an internal page instead of your home page. For example, you can have an article on your site .com /articles/ happydays.html. A link from an external site directly to that page would be a deep link, since it is in the third layer of your site. Deep links are good for your site, as the overall page rank takes into account not only the links to your home page, but also the total number of links to the site.
Google has become adept at detecting unnatural link patterns; links to a website whose sole purpose is to improve Google ranking. Because of this, many SEO experts are going back to basics and using techniques like article writing to develop natural links. What is a natural link? It is a link that originates from an external site that is one way and has a page rank to give it authority. If you create relevant and high-quality links to your site, your site will still get traffic before, during, and after the algorithm changes.