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The Internet is one of the best new tools to help you sell your house fast. By picking and choosing the right real estate website content, you can spark interest in the property you are selling without casual viewers misleading your home. If you’re getting ready to sell your home on your own, take the time to browse a few real estate websites for content and see what kind of content makes you want to take a closer look at a home.
There are various types of real estate websites available to you. The one that will get the most exposure for your property is a national multi-listing real estate website with content from every state. However, in order for your home to appear on a multiple listing real estate website, you will need to comply with their terms. Those terms generally include having your home represented by a real estate agent.
That doesn’t mean you’ll pay 6% to 8% of your home’s sales price to a real estate agent. All you need to get onto a FSBO (for sale by owner) real estate website is a real estate agent who is willing to add your home to a multiple listing service. Most FSBO real estate websites even maintain a list of real estate agents across the country who do ‘lat fee listings’, accepting a flat fee with no additional commission simply for listing your home on a multiple listing service. Others may make an exclusive listing with a reserve clause that pays no commission if you find your own buyer. Either way, you’ll usually get an individual page or pages on which to list your home for sale.
No matter how you list your home on a FSBO real estate website, the content you put on your individual page will determine how many prospective buyers actually decide they want to see more. Experts recommend that you include at least the following content on your real estate website:
1. A professional photograph of the exterior of your home. Invest in a professional photographer who has done content for real estate websites before. Remember, this photo is the first glimpse potential buyers will get of your home. Make sure it’s as flattering as possible.
2. A well-written description of the property and home that includes the number of bedrooms, bathrooms, amount of land, and any features that are of special interest about the home (3-car garage? living room with fireplace? center vacuum?)
3. A ballpark sales price figure to give prospective buyers an idea of the price range you will consider
4. The location of the property – at least the area, city or town and state in which it is located.
That’s the absolute minimum content for a real estate website hoping to help sell your home. But don’t stop there. Take advantage of the special features offered by the FSBO website to add more real estate website content to your basic listing.
Most sites allow you to upload up to four more images in addition to the main image of your listing. Most real estate agents recommend one photo of the master bedroom and one of the kitchen. Beyond that, they suggest adding photos of any particularly attractive features: a back deck, the view from the back of the house, a hot tub, anything that makes your home special.
Another form of real estate website content that is invaluable in selling a home is a virtual tour. If you intend to offer a 360′ virtual tour, carefully purchase an FSBO website that includes one that is easy to set up and easy to use. There are almost as many variations of virtual tours as there are websites that offer them. Some use it to refer to a series of photos of each of the rooms and different views of the house. Others can be as complex as a point-and-click tour that allows viewers to ‘walk’ through the house.
Additional real estate website content you can list includes information about your city and neighborhood, local schools, and business and cultural events. Remember, the more information you provide on your property website, the easier it is for prospective buyers to decide up front that they WANT your home.