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In the automotive world, Tata Group again set a benchmark by making the name of the car TATA NANO the world’s cheapest car of Rs 1 lacs. Tata Motors nano set a very strong example against its competitors. However, as the expectations of the Indian middle classes soared, opinions resonated with global sentiments about the need for an affordable car that would transport ordinary people. The light finally shone with Tata Motors turning the dream into reality.
Tata Motors unveiled the Tata Nano, the world’s cheapest car at the Delhi Auto Expo, priced at just Rs. 1 lacs so people call it car Rs. 1 lacs, which was recently held in the capital city of India. There were mixed reactions among global manufacturers, with some eyeing it with envy and others dismissing it as yet another gimmick. Taking all the emotions into account, it was a special day for Tata Motors nano, which entered the annals of history for having launched the world’s cheapest car.
The Tata Nano Car is also much lighter than comparable models of other cars as a result of efforts to reduce the amount of steel in the car (including the use of an aluminum engine) and the use of lightweight steel where possible, this is the main result. the cheapest car The car currently meets all Indian emissions, pollution and safety standards, though it only reaches a top speed of about 65mph. Fuel efficiency is attractive: 50 mpg.
Hearing all this, many Western executives doubt that this new car represents a true innovation. Too often when they think about innovation, they focus on product innovation using cutting-edge technologies; often specifically about patents.
Measuring progress solely by the creation of Nano Tata patents misses a key dimension of innovation: some of the most valuable innovations take existing patented components and remix them in ways that more effectively meet the needs of large numbers of customers.