Website trends have always changed based on user feedback, SEO, and coding methods. 2016 has been great for website design with people trying to come up with unique ideas. Here are some promising trends we predict for the coming year:

  • Visual appeal with flat design

Flat design has gained popularity in 2016 and will be even more popular in 2017. In flat design, the sections are arranged next to each other, which makes it easy to interact with the website. The clean look that users liked visually will be a main focus. Simplicity will be the key to making the website visually appealing.

  • Responsive Design Everywhere

Knowing the benefits of responsive websites, developers have embraced this change more since last 2 years. There will hardly be websites that do not respond. The design approach will always keep the mobile view in mind. The UI patterns will be created in a way that it won’t be too hard to align them in the responsive view. The user journey will be the main focus for desktops, smartphones, and tablets.

  • video banner

Personally, I’m not a fan of auto-playing videos on websites, but video backgrounds are gaining immense popularity for a few months now. Having a video slider alongside an image slider is a versatile marketing trend set to increase in 2017. Users like the idea of ​​instantly watching the video to gain insight into the company.

  • Less use of stock photos

It’s about time to change the same old idea of ​​stuffing stock photos on the site. Some photos are so common that they are also seen on many other websites. Customers will be more demanding when it comes to having unique images for your brand. People are tired of seeing typical custom stock images and therefore original custom photos will be welcome.

  • Bold typography and colors

We’ve seen that rich colors were all the rage in 2016, which is a nice stereotype that breaks from the standard colors typical of the web. The trend has finally changed. Brands will strive to look unique and clearly show who they are. We’ll also have bolder typography options. Typography will make statements, clearer and sharper. We will see a great hero image with beautiful big typography with nice animations and layers in the text.

  • Less complete parallax websites

We have seen many parallax websites in the last 2-3 years. This trend is about to die out due to its SEO side effects. Parallax websites are usually long one page websites that do not generate separate URLs for internal pages and are therefore not crawled by search engines. Also, heavy script usage slows down the site speed and mobile view is also not that great. Parallax is not going anywhere. Rather, it will be cleverly used for certain sections of the site for that great visual treat.

With the above trends, 2017 seems to be a great year for interesting website concepts to enter the market. Creative thinkers are likely to experiment more and build new websites.

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