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Any brand that sells any product will work better if it has a famous face behind it. Of course, if you are famous, then you will only ally yourself with brands that are respected, well known, and can pay well to get the rights to plaster a famous face next to whatever you sell, be it water (Jennifer Aniston for SmartWater), shoes. (all those who at one time or another have endorsed Nike), and in this case, luxury watches.
Luxury watch brands have all the qualities that put them in a position to pay the (typically) millions of dollars they make to all kinds of celebrities. These qualities include a strong reputation, a rich history (almost all hail from Switzerland or another European country), and the use of exclusive, high-quality precious stones and metals, all of which result in the production of something that can cost up to hundreds. . thousands of dollars: a luxury watch for men or a luxury watch for women.
Here’s a review of four watch brands that have famous spokespersons of all kinds. Some you may know immediately, others you may know the face but not the name, and others you may not know at all. Who is the sexiest? Which luxury watch brand has the best group of spokespersons? It’s up to you.
I would say that all of Movado’s ambassadors are well known, without question. Movado watches are sleek and stylish and can also be sporty (hence the last three male ambassadors mentioned here).
Actress Kerry Washington; You may not know your name right away, but you will recognize your face instantly. She is best known for her performance in the movie “Ray,” which was released in 2004 and signed with Movado in 2005.
Actress and former child model Amanda Seyfried (her name may be unknown, but as soon as you see her face, you say “oh yeah!”) Is the youngest of the Movado ambassadors. He has appeared in the movies “Maama Mia!” and “Mean Girls” and stars in the HBO series “Big Love” this season.
Mikhail Baryshnikov, the name needs little introduction; He is one of the most talented dancers of all time and has been a Movado Ambassador since 2004.
Wynton Marsalis, a jazz trumpeter and Grammy Award winner, is Movado’s longest-serving spokesperson, having been with the brand since 1998.
Now here come the athletes: tennis superstar Pete Sampras, baseball player Derek Jeter, and football quarterback Tom Brady are all Movado spokespersons representing the brand’s most sporty collections like Movado Series 800 as well. like his luxury collection for men like the ESQ.
Half of Omega’s ambassadors need no introduction, as they are big stars in their respective fields. Cindy Crawford, Nicole Kidman, George Clooney, Michael Phelps, James Bond and Michael Schumacher “work” for Omega in addition to their “day jobs.” Lesser-known ambassadors (in America at least) are Chinese actress Zhang Ziyi, Indian actor Abhishek Bachchan, and Russian swimmer Alexander Popov. However, the strength of these spokespersons is that in their home countries they are super known and more and more luxury watch brands are closing boutiques in the United States and Europe and heading to places like Asia, the Middle East and Russia.
TAG Heuer is similar to Omega in that it has internationally renowned stars promoting its brand, mixed with men and women specifically known in their countries. TAG recently opened its eighth store in the Middle East and is obviously focusing on growth in this part of the world, so it should soon add a famous Arab face to its list.
Tiger Woods, Maria Sharapova, and Leonardo DiCaprio are mega stars. Other TAG ambassadors include Finnish racing drivers Heikki Kovalainen and Kimi Räikkönen, and Indian actor Shah Rukh Khan. Longines is another Swiss luxury watch brand whose motto is that “elegance is an attitude”, which is why its spokesmen are called Ambassadors of elegance.
Longines has two of the most recognizable tennis celebrities (not to mention married ones): Andre Agassi and Stefi Graf, but there are also a handful of lesser-known (much less-known) ambassadors, including Lithuanian actress Ingeborga Dapkunaite. , Aaron Kwok Fu Shing, known as the “Michael Jackson of Hong Kong” and Indian beauty Aishwarya Rai Bachchan, who in 1994 won the title of “Miss World” and has been an ambassador for Longines for 10 years.
The strategy of having both super-known and lesser-known (in the US) spokespersons is a marketing concept that has worked well for the luxury watch business. As to which of these spokespersons is the most attractive depends on your personal taste.
Copyright (c) 2009 Chandra L Coleman