By 
The more websites with a link to your site URL, the higher the ranking of search engines like Google, Yahoo and others will rank your site. Many refer to this as backlinking. While having links to your site isn’t the only factor in optimizing your rankings, it will give your site a better chance of landing on the first covered page. Having links on other sites can also drive traffic to you from that site. Listed below are several ways that you can use backlinks to improve your rankings.
1. Write articles for free publication online. The resource box at the bottom will include the writer’s information with a link to their site. The more informative and interesting the article, the higher the chances that blogs and information sites will publish your article and link to it.
2. Use social directories to submit blog articles you’ve written. Social directories and search engines love quality content. The more quality content you can post on social directories, the better the links to you.
3. Find blogs related to the topic of your site and join them. Post comments on these blogs with a link to your website. Of course, you’ll only want to post on blogs that allow backlinks.
4. Join online discussion forums related to your website. Become an active contributor to the discussions. Many will allow you to add hyperlinks to your site after a while. These signature file hyperlinks can stay online for years, giving you backlink benefits for a long time.
5. There are several services to help you add links to many unaffiliated websites. For a fee, they will add your URL to the sites of others in their network. While this will generally not provide direct traffic to you from these sites, the search engines do pick up these links in their ranking consideration.
6. There are many ezines covering almost any subject. Buy ads in these newsletters and ezines. Many are cheap. Others are free or exchange ads. These online posts are archived and provide years of backlinks. Search the web for ‘electronic advertising’ to find many companies that can place your ad in various publications.
7. Press releases can be published whenever your website has something new to offer or embarks on a new project. These press releases will draw people to your site to find more information and may provide links to your site’s URL in the future.
8. Consider buying text link ads on various blogs, especially those with more regular followers. Your link may end up giving you great exposure with an ad link.
9. Some websites offer backlink exchanges. You agree to post mutual links to other websites. This works well for free websites.
10. If you sell a product, you may want to join an affiliate program and offer a commission on each sale. You can potentially reach thousands of affiliates who will provide links to your account while advertising your product. This is a good way to move your product.
11. If you maintain an information site with a newsletter, you can contact a company like MyPoints and offer an incentive for each newsletter signup. It will build your mailing list and create links to your site.
12. Include your website URL in a signature file that you include on all email correspondence, including the email you cut and paste to forward. This can create many links to your site over time.
13. If you like photography, post your photos online for others to use freely as long as they post a credit to you with a link to your site. Many websites use these photos and you will get links to their URL.
14. Artists who create clip art and drawings may post their work for free use as long as the user provides a link to them. Web publishers are constantly looking for new artistic content. This is a great way to build links back to you.
While search engine optimization (SEO) involves many factors, links to your URL from other websites are an important consideration for search engines in determining your search rankings. Use as many methods as possible to link to your site. This will help you get better rankings for your website.