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Understanding the benefits of home staging is the key to a successful sale.
Cleaning, decluttering, depersonalizing, arranging, rearranging, repairing, and painting is not what home staging is all about. They are actually the basic preparation required before a professional home stager will transform your home into a marketable product marketed for quick dollar sales.
The impression that professional home staging is very expensive is by far the most ironic misconception shared by many homeowners and real estate agents. That belief can actually cost you a lot of money in the long run. With a 586% ROI on scenarios, it’s actually hardly a cost. The median cost of an owner-occupied home staging is a fraction of the average first price reduction taken to motivate a buyer.
Once you’ve selected a real estate agent who has properly researched the advantages currently on the market and arrived at a truly competitive asking price, it’s time to market your home to attract the widest group of prospective buyers and create an unforgettable and lasting first impact on them. . This is where a professional home stager steps in to enhance your property and set it apart from the competition.
Using proven techniques, the setting will open up the flow from room to room, giving each room a distinct purpose, accentuating all the positive aspects of your home while minimizing the negatives. The stage plan, created to attract the attention of the buyer, invites the potential buyer to easily imagine themselves living there with their furniture.
Home staging creates an immediate and sustained interest in your property, so from the moment the potential buyer arrives until you offer a contract, they’ll know… “this is the home for him.”
In the past, all you really needed to sell a home was a knowledgeable real estate agent. They could point out what you need to fix, list the property, and you could just sit back and watch the offers roll in. The real estate market has changed drastically. Homes are on the market longer and the price is very competitive, especially with all the short sales and foreclosures.
Today, to sell your property for the highest price in the shortest amount of time, you need to cover all three bases with an association… a successful real estate agent to market your home, a professional home stager to create a staging to market impact products for immediate and sustained interest and a seller motivated to maintain the property in show-ready condition.
Most home staging professionals offer many different plans to fit your situation and budget. They can do as much or as little of the basic staging preparation as you may need. They can provide an actual tour or written staging plan for the “do it yourself group” or do the actual staging for you in less than a day with their added experienced touch.
Some of the services offered by professional home stagers are:
Consultation and specific staging plan for your home
Full hands on staging and accessories.
Staging by e-mail inquiry using photographs
Staging vacant properties with rental furniture
Virtual staging adding furniture to photographs
open house staging
This article is brought to you by Kathi Tarkir of Impact Property Enhancements. Please visit my website for more detailed information, services and statistics on home staging and property improvement.