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Before attempting to answer the question in the title, it’s best to first define the difference between a pop-up and an underlying ad.
Pop-ups act as they are called, they simply appear everywhere on the web page that a visitor opens and uses. They are very intrusive, they could overwhelm the page because there are so many of them coming out at the same time and they are just annoying.
Pop-up ads act as they are called, they appear below the web page. Basically, they appear when the page is about to close. Therefore, they do not interfere with the use of the page and are less likely to interfere with the user’s personal Internet space. Because they are less intrusive, they are less likely to irritate. Also, usually only one popup appears on a page and so it doesn’t overwhelm.
So why, if online ads are really irritating, popup works well compared to popups? The answer is right there in the definition, they are less intrusive, that’s why. They do not interfere in the time and space of the Internet user. Because they are not intrusive, they are less likely to irritate. And because they are less likely to irritate, the visitor’s curiosity would be stimulated and there is more chance that the visitor will open the ad window and learn more about it.
The psychology of the Internet user is what is taken into account in this advertising method. It has been shown that an irritated user is more likely to leave a page if he sees banners and pop-ups. As pop-up windows are also easier to close, the Internet user has a better option to close or open the window. It is this courtesy and respect for the Internet user that makes the pop-under advertising method the most widely used method on the Internet today.
As more and more webmasters are looking at the perfect solution to the problems caused by pop-ups and banners, they now have a better chance of getting the information and reading it for the traffic they need to increase their sales.
Another thing that is important to mention. Many popup ads are now based on virus, trojan and malware so it has really caused a lot of trouble for many computer users. It didn’t help that top antivirus software like Kaspersky title their software with words like ‘effective pop-up blocker’. People have been complaining that unscrupulous vendors are using viruses to keep pop-ups showing up. Worse still, they are very difficult to close, not like pop-unders.
In truth, pop-unders, pop-ups and pop-overs are really good marketing methods that will get that information out to the public. It’s just that pop-ups have been abused and invaded many systems and web pages causing many users to become paranoid when they see them open on a page.
Pop-under ads are more respectful and discreet, quite the opposite of pop-ups.