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Any savvy businessman would agree that ROI is calculated over time and the sooner the better. Depending on the size and scope of the business, it can take one to two years to see the profits flow in. Capital investment in marketing tools is one of the areas of spending and is advisable. Most companies want to get a return on their investment in the shortest possible time. This can take anywhere from 6 months to maybe even years depending on the amount of capital you started with and the success of the business. One way to get a return on that investment and more is with article marketing services.
What is article marketing?
Article marketing can be defined as an online advertising tool that is freely available for use by anyone who wants to promote their business online. One must write high-quality, comprehensive, coherent articles that provide authentic and meaningful information to a researcher. Once these are documented, items can be linked to shipped to various sources on the Internet and open the doors to a new customer base.
Measure effectiveness with traffic counting
However, it is not enough to just dump the articles on the web and let it do the work. You must measure the effectiveness and see what results have been generated from the activity. One way to measure this is to sign up for a site that tracks how many hits your website has received. This will allow you to see how many visitors come to your site and you can compare that to your sales and then see how effective the articles are in converting leads into sales.
Develop a future clientele
Also, those people who won’t buy right away can become part of your database of potential customers. Then, in a timely fashion, you can provide them with new information about your products and any promotions they require. This service allows you to enjoy permission marketing and you can store the email address so that you can send personalized emails to customers. You can invite your website visitors to sign up for permission marketing services. As a general rule, customers who buy a good product online usually refer it to their friends, who are probably into online shopping. So if you look at the cost of online marketing versus the result in sales, you’ll realize how inexpensive the advertising tool is.
Monitor and manage effectiveness
However, in case you find that this advertising tool is not generating the desired response, then you need to do a root cause analysis. Look again at the content, it should be informative. Check the keywords, they must be appropriate. Is the product being promoted relevant and in use these days? The reasons could be endless for the lack of traffic. Making use of the article marketing services of a professional SEO company ensures that it is carried out in a way that will surely increase traffic to your website.