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The best malls to open a boutique in Nigeria are those located in urban settings. They are shopping malls that are located in exclusive areas with a large middle and upper class population who can afford to buy branded designer clothes, shoes and bags, which can be sold at a premium price.
Another advantage of locating your store in a prosperous area is that shoppers who frequent your business will be familiar with brands that you can sell at a high margin relative to your costs. Because this is a very fashion conscious society, there is a very strong demand for very fashionable clothing and footwear.
The following are the best shopping malls in Nigeria:
1. Las Palmas Shopping Center. The Palms, located in Lekki, is the oldest and largest premium shopping mall in Nigeria. It has become a retail phenomenon as it is not only built to Western standards, but has also brought many of the same shopping experiences found in the United States and across Europe for the first time to this corner of Africa. Well-known South African retailers such as Game, Shoprite and Nu Metro leased retail space in this shopping mecca, helping to attract even more customers to the centre. While rents reflect expected foot traffic, the benefits of being neighbors to these commercial chains can be very lucrative.
2.Ikeja shopping center. Ikeja has set itself apart from the competition by developing a very strong and popular entertainment center. While it also offers a wide range of upscale shops, its entertainment offerings draw shoppers of a wide range of ages to its retail tenants. By locating your store on your premises, you can capitalize on your wide range of customers by offering name-brand products for all ages.
3.Ceddi Plaza. The Ceddi Plaza is located in the capital, Abuja. The mall’s developers have taken a different approach than the previous two malls. Instead of just focusing on commercial tenants, they have developed office spaces aimed at professional firms. The fact that there are office workers working at its premises makes this mall an idea for Nigerian retailers who wholesale professional work suits and dresses. Plus, its high-class champagne lounge attracts business people looking for a convenient place to meet and celebrate their achievements. These entrepreneurs can be high-end buyers, as they have the buying power that can support a high-end clothing or shoe boutique.