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Contextual marketing is easy to understand if you think about how you focus entirely on using content to market your products and services. Contextual marketing usually means that you are creating content for your site, using specific keywords so that the ad platform delivers the ads of interest to your customers.
For example, if you’re using Google AdWords, you’ll serve your audience with content-based ads using the keywords in the content to trigger the right ads. This can be planned and it can also happen in real time if you pay attention to how you can tie current happenings and events into your content marketing.
Using as much planned and unplanned contextual marketing as possible will boost your business.
Ensures your messages are on point
When you focus on contextual marketing, it means that you are focusing on the intent of your audience. Instead of bombarding your audience with generic messages, you can create more specific messages that better align with your customers’ intent because the content is based on their desires and behavior.
Contextual marketing creates buzz
When you focus on contextual marketing, you’ll also need to pay attention to what your audience is doing in real time in the real world. This means that you have to make sure that you know your audience well enough to get it right.
Ensures your audience gets what they need
Because you’re paying attention to your audience’s intent, where they are in their buying journey, and current events affecting your audience, you’ll make sure your audience gets what they need from you. The content you create will align more with them and be more accurate and timely.
Gets more attention because it’s relevant
Most people today don’t see ads, especially banner ads on websites that are delivered because of the text you’ve put on your site. If the ads are really relevant, they will be more attractive and get more attention.
When the marketing you do is focused on the wants and needs of your target audience and aligns with the interests of your customers by finding the right ways to connect with your customers in context, you benefit greatly by building a business that aligns more closely with the interests and goals of your client. Therefore, you will exponentially improve the return on investment.